Marketing for Annual Accounts and Returns by Postcode

It’s that time of year when accountancy firms are targeting companies with filing dates of 31^st March. This is the biggest anniversary of the year and we are already being asked to make follow up calls after direct mailings.

The opportunity is probably bigger now as more companies have attempted DIY and need an Accountant at the last minute.  There seems to be more posts at UKBF for urgent assistance. Perhaps this is influenced by less time to file and penalties and dissolutions seem to be happening quicker.

Accountants have recognised filing dates as marketing opportunities for a long time and it is nothing new.  It is a good excuse to make contact and introduce services.

The problems come with getting data. Companies house data products are quite expensive and unmanageable for a lot of users.  Magnetic tape updates available either daily or weekly at £48k or “24k per annum.  DVD’s are available at £1000 but the versions either require a system that caters for 2.8m records approximately or time consuming copying and pasting from a browser.  The £30 one off CD is not currently being produced.

No marketing information is available with CH products such as contact names, phone numbers, TPS/CTPS checks, email addresses, trading addresses and so it is difficult to arrive at accurate daily CH data with marketing information.

Only 16% of Accountants were using Companies House data products regularly

This was one statistic that came from our market research in October. Others were using work-arounds that were time consuming with poor marketing efforts.

From the work we have undertaken so far, the results have been encouraging.  Some accountants even ended up with more work from existing clients (ie; shareholdings needed to be changed before filing the annual return, or because they decided to delegate more work)

A key thing to mention is brand awareness and reputation.  If a target audience gets a regular impression of professionalism, efficiency, and value for money then it can lead to valuable sales pipeline for new business.

This is why we have launched this marketing service where we identify prospects, contact them by phone, letter and/or email to introduce services in the accountant’s name, and use our selling skills to articulate the benefits of using that particular practice.

Accountant’s can now subscribe to a service which does everything for them with a supplier who understands lead generation for Accountants.  Pricing is either on a fixed monthly cost or pay-per-lead basis with a guarantee of delivering qualified leads.

To find out more please email us at info@maxxy.co.uk or visit http://www.maxxy.co.uk/Telemarketing/Overdue_accounts_and_annual_returns_service.htm

Please leave a comment and let me know what you think.

Regards, Max

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